Thursday, 30 September 2010

Advert Analysis


The name of the product is very prominent which means that the eye is drawn to it. Also, the light shining onto the pizza connotes a godliness which makes it look tasty. The use of several colours excites the senses which triggers the desire for food. The garlic butter oozing out of the product name connotes that it really is completely filled with it. The stretchiness of the cheese connotes that the pizza brings you closer together or keeps you from falling apart. The presence of so many different types of food with such a wide variety of flavours connotes that all of the flavours work together to create the ultimate taste. The bubble effect of the font connotes the roundness of the pizza and the butter-filled crust.

1 comment:

  1. Dan -

    Please post second analysis and looking at - language: visual image, shot frame, size, angle, lighting, mise en scene. Also look at representations of people places. Consider type design, face and also positioning. Discuss compositional features.

    Please can you also post: 1. shot stills and annotation and 2. lighting examples and connotations.

    Please see me if the above is a problem asap.

    Thank you - Mrs. W.

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