The picture is too dark and is too gloomy for a perfume/fragrance advertisement. If the picture was brighter and more colourful, it may be more appropriate.
It is lighter in this picture than the previous one but it still doesn’t have any of the typical conventions of an advert for perfume/fragrance. The lamppost also makes the picture look very plain and too much like real life for a product that people buy to make themselves seem more glamorous.
There is very little in this picture due to the lack of anything in this picture. However, the plane could signify being at the top and would work very well for a product aimed at aspirers or achievers.
Good. Your annotations of these photgraphs show that you are considering the conventions of cosmetics advertisement, connotations and appeal to target audience.
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